THE BASICS
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Revised February 2025
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Revised February 2025
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Review "The Basics"
CLICK HERE TO ACCESSUnderstanding
Store Performance
Gross Sales & Average Order Value
Gross Sales and the graph are great ways to see if we are performing better than the same time last year. We can see trends in days of the month and also determine if we need to increase promotions or off site events.
Average Order is how much the average transaction total was during this month/period. It is important to strive for a higher average order value as this shows that our customers are purchasing multiple items per transaction. One way to help increase this number is to always actively suggest items when customers are going to make a purchase.
Sessions & Conversion
Sessions Over Time is a metric that allows us to see how many people are visiting our website. Each time someone loads our website, it is counted as a session. If they close their browser and then reopen it a few days later, this is counted as a new session. This metric is important for us to review - as it helps us understand products/promotions that drive people to our website.
Conversion Rate is the percentage of online sessions that resulted in a final purchase. We always want this number to be 2.5% or higher. Conversion rate is so important for us to understand how to change our website to best result in a great customer experience - thus resulting in them making a purchase online instead of just browsing.
Returnurning Customer Rate & Total Orders
Returning Customer Rate is a metric that allows us to determine if a majority of our customers are coming back to purchase again versus just new customers. It is vital that each time your ring up a customer in person, you ask if they have shopped with us before and if so, check to see if they are already a customer in our database by using the "add customer" function on the POS. This allows us to track how often customers return to make a new purchase and how often we lose a customer.
Total Orders is a simple metric to show how many in person transactions + online orders we have had for the month.
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Learn about current featured scent
Melt Away
The hustle and bustle of the holidays are finally over and that means only one thing: Post-Holiday Self Care. And, during the month of January, we are featuring Melt Away as the go-to scent for relaxation and soothing care at home.
Learn more about this scent by reviewing the scent description card.
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Next Featured Scent
Chateau d' Eden
This gorgeous floral scent is infused with green aromatics and a hint of vanilla. Nestled away in the hilltops is a gorgeous chateau (French for castle), wrapped in vines and adorned with gorgeous, timeless statues. This scent encapsulates luxury living and spring.
Note: This scent is already produced in candle and room spray format and is in the inventory system and can be sold already. We will feature it beginning in February to increase customer awareness and engagement.
Learn more about this scent by reviewing the scent description card.
Increase Your Knowledge Base
Video Collection Links
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Paraffin Wax (Facts vs Fiction)
As you may already know, we use luxe soy wax and coconut wax in our candles and we want you to learn more about paraffin wax as this topic comes up often with customers.
We choose to use natural waxes versus a synthetic wax for overall health benefits.
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Natural Vs Synthetic Fragrance Oils
Our products are all made with a combination of natural and synthetic fragrance oils. We use high quality, perfume grade oils and constantly evaluate oils to determine if they need to be discontinued or not.
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Why it is important to sell our products in a quicker timeframe.
We work hard to build our inventory levels - but it is also important to push sales and turn our products in a quicker and shorter timeframe. Fragrances can alter the final product. Have you noticed some candles or lotions start to turn yellow or light brown (this is an example of the vanilla in the fragrance oil). Watch this video to get a better understanding of this topic.
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